Shawzy

Corporate ID
corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

Typography
is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters

Design Brief
A design brief is a comprehensive written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics.

Font
In typography, a font (also fount) is traditionally defined as a complete character set of a single size and style of a particular typeface. For example, the set of all characters for 9-point Bulmer italic is a font, and the 10-point size would be a separate font, as would the 9 point upright.
After the introduction of computer fonts based on fully scalable outlines, a broader definition evolved. Font is no longer size-specific, but still refers to a single style. Bulmer regular, Bulmer italic, Bulmer bold and Bulmer bold italic are four fonts, but one typeface.

Colour
Color or colour (see spelling differences) is the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors.

Layout
Layout may refer to:
Page layout
Comprehensive layout
In computer software, a layout is the arrangement of the widgets in a graphical user interface (see Layout manager)
In computer graphics, a layout is another name for a scene (computer graphice) used to render 2D/3D graphics/animation
Automobile layout
Integrated circuit layout
Keyboard layout
Model railroad layout, model railroads are often referred to as layouts.

Copyright
Copyright is a form of intellectual property that gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain. Copyright applies to any expressible form of an idea or information that is substantive and discrete and fixed in a medium.

Job Costing
Job order costing is fundamental to managerial accounting. It differs from Process costing in that the flow of costs is traced by job instead of by process. Process costing is used when the products are more homogeneous in nature.

Fee Setting
this is were the client and the company agree on amout to spend on the job.